The Body Shop
This article was originally published in The Rose Sheet
Executive Summary
Development of global Internet presence and e-commerce strategy will be managed in-house to better integrate the U.K. firm's Internet business with its retail and mail-order operations, The Body Shop announces. As a result, its partnership with Softbank Technologies to create a jointly owned company, The Body Shop Digital, will be discontinued; the partnership was announced April 26 (1"The Rose Sheet" May 8, 2000, p. 5). The Body Shop will purchase assets up to $6 mil. of the digital joint venture beginning in June