N.Y.C.
This article was originally published in The Rose Sheet
Executive Summary
Cosmetic extensions launching in March include brand's first eyeshadow collection, Del Labs says. Eye Cubes are single pan eyeshadows available in 10 shades, including Starlet (pink), Applause (beige) and New Girl in Town (bronze), while Eyeliner Duets debut in seven shade duos. Products retail for $1.99 each, strengthening the brand's value line positioning. Eye Shimmers also will debut in three "creamy glistening" shades: White Ice, Iced Blue and Iced Mint for $1.99