Catherine Memmi
This article was originally published in The Rose Sheet
Executive Summary
Attitude Femme and Homme fragrances debut this month in seven SKUs, including 100 mL edp, 200 mL Pearlised Shower Gel, 200 mL Body Milky Lotion and soap. Packaging is clean and minimal, cast in glass and plastic with silver accents. Attitude is launching now in department and specialty stores