Ralph Lauren
This article was originally published in The Rose Sheet
Executive Summary
Andrea Robinson to president Ralph Lauren Fragrances Worldwide, reporting to L'Oreal USA CEO Guy Peyrelongue. Robinson is responsible for marketing brand strategy, product development, public relations and advertising for fragrance division. Previously general manager of fashion brand's fragrance house, Robinson played intricate role in bringing to market Romance, Romance Men and most recently, Ralph, which debuted in September