Reflect.com
This article was originally published in The Rose Sheet
Executive Summary
Creative account to move in-house, customized beauty e-tailer announces. Firm's relationship with Deutsch ad agency, which has worked on Reflect.com's account since the site launched in 1999, will end. Move was motivated by desire to have increased central creative control, Reflect.com VP-Marketing Richard Gerstein said, adding change will improve efficacy in meeting company needs