John Paul Mitchell
This article was originally published in The Rose Sheet
Executive Summary
Tea Tree Collection of men's shampoo, conditioner, hand soap, body bar, styling wax, gel and oil supported at spring launch with foil samples, educational materials in salons and print ads in men's books. Formulated with 48 organic compounds with natural astringent properties, new products range in price from $4.95 to $16.95. Spray Wax, bowing now, backed by print ads in spring beauty and fashion books. Available in 2.8 oz. and 6.8 oz. can for $12 and $19.95, respectively, Spray Wax combines "pliability and memory of a wax with convenient application of a spray," firm claims. Item combines beeswax base with Paul Mitchell's exclusive activated shine blend of chamomile, henna, rosemary, aloe vera and jojoba