YSL ad
This article was originally published in The Rose Sheet
Executive Summary
Campaign for Paris d'Yves Saint Laurent fragrance designed by Creative Director Tom Ford modernizes feminine identity of the rose-based scent, firm says. Featuring Russian model Anna Eirikh in a classic Parisian apartment, ad is "unabashedly erotic cinematic scenario" shot by photographer Mario Sorrenti. Spot shows Eirikh posing in front of a mirror as her black trenchcoat falls open, displaying her "self-awareness and bold sensuality" as two men look on. Ad is debuting in books worldwide