LGFB
This article was originally published in The Rose Sheet
Executive Summary
First ad since 1997 promoting Look Good...Feel Better program will break in June issues of Marie Claire and Glamour followed by later launch in nearly 50 publications, organization says. LGFB hopes ad will increase program awareness among general public and participants. First ad in 1997 led to 23% increase in participants, group says. Sponsored by L'Oreal, ad shows prescription bottle filled with cosmetics and carries copy, "The latest cancer treatments aren't prescribed by doctors." Ad space was donated by magazines such as Allure, Elle, GQ, Harper's Bazaar, Latina, Jane and Rolling Stone