Chanel advertising
This article was originally published in The Rose Sheet
Executive Summary
N0. 5 fragrance "Little Red Riding Hood" marketing theme expanded with new spot airing worldwide on TV and in cinemas in September. Shot by Luc Besson in Rome, ad features actress Estella Warren in fabricated Parisian museum stealing splash of classic scent. The actress is pursued by wolves, which are eventually subdued by fragrance. Press and poster ads, shot by photographer Jean-Paul Goude, picture Warren in front of oversized numeral 5 wearing transparent dress. New Chanel model to be selected from eight finalists of Chanel/Seventeen contest in mid-July