BIC
This article was originally published in The Rose Sheet
Executive Summary
Redesigned BIC Plus Shaver incorporates premium smooth-shave blade currently used in Softwin razor. Available in three varieties: for men with beard softeners; sensitive with aloe and vitamin E; and for women with lanolin and vitamin E, disposable razors offer smoother shave with less irritation, Milford, Conn. firm says. New packaging accompanying July 15 debut will "call out" changes. BIC Plus five-pack and 10-pack will retail for $2.05 and $3.19, reflecting 1[cents] price increases per blade, according to BIC