Revlon
This article was originally published in The Rose Sheet
Executive Summary
Partnership with W hotels and Absolut vodka will promote Absolutely Fabulous LipCream with weekly parties in four key markets, company says. Parties, hosted in Los Angeles in June, New York in July, Chicago in August and Atlanta in September, will include product sampling and specially created Absolutely Fabulous cocktails. Each city will host four events - an initial private party for "key influencers" such as celebrities and local personalities, followed by three consumer-oriented parties. Online promotional campaign will accompany parties with digital photos and targeted e-mail invitations, Revlon says. E! entertainment television has been selected to host kick-off party in Los Angeles