Estee Lauder
This article was originally published in The Rose Sheet
Executive Summary
Joint venture with Sarantis creates ELCA Cosmetics Limited to distribute and market Estee Lauder brands in Greece, Romania and Bulgaria, firm announces. Lauder will hold 51% majority stake in ELCA. Athens-based cosmetics and toiletries distributor and producer Sarantis has handled exclusive distribution of Estee Lauder products in Greece since early 1970s, Lauder says. New joint venture focus will be on building distribution of Estee Lauder, Clinique, Aramis, La Mer, MAC, Tommy Hilfiger and Donna Karan brands, company adds