Blistex
This article was originally published in The Rose Sheet
Executive Summary
Silk & Shine "light glossy finish" and Fruit Smoothies to "protect and hydrate lips" with fruit extracts and vitamins will hit stores at end of July, Oak Brook, Ill. firm says. Silk & Shine, featuring modern, sleek packaging, will retail for $2.49-$2.99. Fruit Smoothies sold in three-pack comprising melon medley, berry explosion and triple tropical flavors, costing $2.99-$3.49. Products contain SPF 15. Blistex will back Silk & Shine debut with $5 mil. ad campaign breaking in November, while Fruit Smoothies will be supported with two FSIs in November and January. No ad support planned for Fruit Smoothies, which will compete with Whitehall-Robins' Chapstick Flava-Craze