Demeter
This article was originally published in The Rose Sheet
Executive Summary
Sixteen summer fragrance launches include Bluebell, Carrot Cake, Crayon, Green Tea, Margarita and Teriyaki, available now in 1 oz. "pick-me-up" cologne spray for $15. Under partnership with New Line Cinema, firm launches Hedwig fragrance in conjunction with release of film "Hedwig and the Angry Inch." Scent available at the Demeter store and on fashion-planet.com. Fall introductions include fragrances Pumpkin Pie, Tea Cozy and Sage as well as new hair care line comprising shampoos and conditioners in six or nine Demeter scents. Firm plans to increase estimated 380-door distribution in U.S. and internationally in the fall