American Crew Classic Gray Color-Enhancing Line Caters To Older Men
This article was originally published in The Rose Sheet
Executive Summary
American Crew will introduce Classic Gray, a three-SKU hair color line for men, to enhance the look and feel of graying hair. Launching nationwide in August, the line is expected to generate retail sales of $6 mil. by the end of the year, VP-Marketing Rob Wilcox said.