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L'Oreal

This article was originally published in The Rose Sheet

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Executive Summary

Catherine Deneuve signed as international spokesperson for several of L'Oreal's products, including new hair care line called Elseve Regenium, targeted to women over age 60. Date for U.S. launch of ads featuring the actress is not yet set, although TV ads are breaking now in UK, and ads will appear in France in late August. Internationally-recognized actress has appeared in movies such as "Le Dernier Metro" and "Indochine." Deneuve joins other L'Oreal spokesmodels including Milla Jovovich, Heather Locklear and Claudia Schiffer

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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