Blue Q
This article was originally published in The Rose Sheet
Executive Summary
Balls bath and body line for men strengthens Pittsfield, Mass. marketer's presence in men's grooming category. Scented with lemon and oakmoss, Balls soap, body wash, wash cloth, skin protector and soap and wash cloth set reaching specialty doors now. Products range from $8.50 for vegetable-based soap to $17.50 for soap and wash cloth set. Blue Q also markets Mr. Pit Stop and Tough Guy brands for men