King of Shaves
This article was originally published in The Rose Sheet
Executive Summary
Distribution expanded to include Duane Reade stores in August as part of push to compete with leading shave brands, UK-based Knowledge and Merchandising says. Line currently is available in the U.S. at Target as well as other select retail outlets. Additionally, KMI will launch King of Shaves Blu as its first effort targeted to women in the U.S. Comprising shaving oil, gel, and spritz, Blu will debut in retail chains in 2002