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This article was originally published in The Rose Sheet

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Executive Summary

Vinefit Cool Gel Fresh Oil-Free Moisturizer, formulated with same grape extract technology as SPF 15 Complete Energizing Moisturizer, expands Vinefit product family to four SKUs. Cool Gel gives skin refreshing burst of hydration with combination of minerals and grape extracts, while vitamin E protects against environmental damage, L'Oreal division says. Launching in November, 1.7 oz. tube will retail for $25. Travel size 1 oz. SPF Complete Energizing Moisturizer will cost $29.50. New Cool Gel will be highlighted in ads promoting entire Vinefit range. Original moisturizer launched last year (1"The Rose Sheet" May 8, 2000, p. 8)

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