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Sephora ads

This article was originally published in The Rose Sheet

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Executive Summary

Ad campaign breaking in September beauty, fashion and lifestyle magazines features close-up of a woman's eye decorated with colorful eyeshadows. Created by Lloyd & Co. (New York) and shot by fashion photographer Craig McDean, ads are first to break since fourth quarter 2000. Campaign, which will target women ages 25-49, highlights core concept of Sephora as playful environment for discovery, retailer maintains. Ads will be extended in November books for holiday season with close-up shot of lips

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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