Shiseido
This article was originally published in The Rose Sheet
Executive Summary
The Makeup line extended with new items and colors created by makeup artist Tom Pecheux, slated to bow in September. Offerings include Pre-Makeup Cream SPF 15, Pressed Powder in three shades, Staying Power Moisturizing Lipstick in eight shades and Liquid Eyeliner in four shades. Products range in price from $12 to $25. The Makeup, formulated with Shiseido's exclusive Advanced Luminous Technology, was reintroduced in February 2001 (1"The Rose Sheet" Oct. 23, 2000, p. 4)