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This article was originally published in The Rose Sheet

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Executive Summary

Adidias Moves men's fragrance promotion will include distribution of 15,000-20,000 samples at Sept. 12 sneak preview of Fox television comedy "Undeclared" shown together with forthcoming Twentieth Century Fox film "Joy Ride," firm says. Promotion will take place in cooperation with Fox and Youthstream Media Networks. Additionally, Coty will be featured in promotional ads for the event, which will appear on campuses nationwide as well as in newspapers and via radio. Coty has designed a "living media" marketing strategy in an effort to make brands more "alive" for consumers under the direction of CEO Bernd Beetz (1"The Rose Sheet" July 2, p. 3)

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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