Graham Webb
This article was originally published in The Rose Sheet
Executive Summary
Vivid Color Reparative Shine, launching now, is latest product to join hair care collection, firm announces. Serum, developed for daily use, helps repair and protect hair while sealing cuticles after chemical color processing, firm claims. Product is formulated with Thermacore Complex of panthenol, allantoin, myristyl alcohol and hydrolyzed silk. Vivid Color delivery system helps reduce and maintain essential nutrients and color deposits in hair. A 1.7 oz. bottle of serum costs $19.95 and is available in salons and distributors worldwide