Heart of America
This article was originally published in The Rose Sheet
Executive Summary
Avon relief fund established to aid children affected by terrorist attacks in New York and Washington, D.C. Fund will be financed by sales of "Heart of America" pins, which can be purchased from Avon sales reps or online for $4 beginning Oct. 10. Support for fund in addition to Avon's $1 mil. donation to American Red Cross last week will increase company's contributions to more than $2 mil., Avon says. Heart of America Relief Fund will provide financial aid to children for education, after-school programs and other children's programs. Avon is among a number of beauty firm's providing aid (1"The Rose Sheet" Sept. 24, p. 3)