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Caswell-Massey

This article was originally published in The Rose Sheet

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  • The Rose Sheet

Executive Summary

Limited-edition 1 oz. perfumes available in 30 signature fragrances, including 10 men's, women's and "retired" scents, commemorate firm's 250th anniversary. Housed in glass-stoppered bottles with pewter labels, fragrances are rolling out to Caswell-Massey's 16 stores nationwide and also will be available via firm's Web site and catalogue. Each bottle, retailing for $50, is packaged in green jewelry-style box with gold accents and includes card explaining history of fragrance. Company also developing rose-based fragrance slated to bow in April

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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