Gillette Mach 3, Venus Testing Support Razor Superiority Claims, NAD Says
This article was originally published in The Rose Sheet
Executive Summary
TV and print ads claiming Gillette's Venus and Mach 3 triple-blade razors provide "the closest shave ever in one stroke" are substantiated through testing against the "best competitive shaving systems on the market," according to the National Advertising Division of the Council of Better Business Bureaus