YSL Beaute Q3 sales
This article was originally published in The Rose Sheet
Executive Summary
Yves Saint Laurent Nu women's fragrance has "performed exceptionally well" since debuting in October, but increased advertising to support the launch and to enhance the YSL image led to lower profitability in the quarter, parent Gucci announces Dec. 18. Communication and selling expenses were 22% and 20% of sales, respectively, compared to 15% and 13% the prior year period. YSL Beaute operating profit before goodwill and amortization was $20.5 mil. in the quarter, down 48.5%, Gucci says. Third quarter YSL Beaute revenues were $138.8 mil., down 14.3%, due to lower U.S. and travel retail sales. Nu was first YSL fragrance to debut under control of creative director Tom Ford (1"The Rose Sheet" July 16, p. 4). Consolidated Gucci Group sales fell 7.9% to $566.2 mil. in Q3, while net income plummeted 50.7% to $56.3 mil...