Veet coming to U.S.
This article was originally published in The Rose Sheet
Executive Summary
Reckitt-Benckiser to introduce depilatory brand stateside in April, British firm says. Veet, which Reckitt-Benckiser calls "world's leading brand of depilatories," includes a hot wax roll-on sold mainly in Western Europe and Australia. In U.S., product will be Reckitt's first personal care entry in the U.S. and will join category led by Armkel's Nair but in midst of heightened competition with recent mass market launches of Aussie Nads U.S. Corp.'s Nads and IGIA's Epil-Stop (11"The Rose Sheet" Feb. 18, 2002, p. 9). Reckitt-Benckiser primarily markets household products in U.S., including Lysol disinfectant...