Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
YSL: Age Expert crème and lotion launching in February to address the cutaneous effects of hormonal changes women experience after age 40, YSL Beauté says. Formula is infused with Fraction Ganodérique, a cosmetic alternative to yam-derived dehydroepiandrosterone (DHEA), to plump and revitalize skin tissues and reduce the appearance of wrinkles in four weeks, company claims. Item will be available in Age Defying Crème SPF 15 (1 oz. jar) and Lotion SPF 15 (1 oz. bottle) for $85 each. Line is third anti-aging collection for YSL, which launched Haute Fermete and Lisse Expert in 1998 and 2001, respectively (1"The Rose Sheet" Feb. 16, 1998, Marketing In Brief and 2"The Rose Sheet" July 9, 2001, Marketing In Brief)...