Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Colgate-Palmolive deodorant: Speed Stick Power of Nature Deodorant for men will replace Speed Stick Ultimate Deodorant in mass doors in January, Colgate-Palmolive says. Deodorant extends Power of Nature lineup; antiperspirant version debuted in June backed by $40 mil. marketing campaign (1"The Rose Sheet" July 2, 2001, Marketing In Brief). Line will be available in same Lightening, Avalanche and Cyclone scents as antiperspirant and will retail at similar $2.49 price point. Launch will be supported with event sponsorships, FSIs, sampling, ethnic media support and in-store displays, firm says...