Gillette looks to lasers
This article was originally published in The Rose Sheet
Executive Summary
Razor marketer signs agreement with laser hair removal research firm Palomar Medical Technologies to develop and "potentially" market a patented home-use, light-based hair removal device for women, the two firms announce Feb. 19. Gillette will pay up to $7 mil. to support product development over 30 months. Marketing laser hair removal products would "augment" Gillette's leading position in the razor category rather than cannibalize its existing business, company says, noting, "If the technology paradigm does shift in 20 years, Gillette wants to be shaping that"...