Cosmopolitan signs Tom Tailor
This article was originally published in The Rose Sheet
Executive Summary
Licensing agreement between Cosmopolitan Cosmetics and apparel brand Tom Tailor will yield men's fragrance line by fall 2004, Wella's cosmetics and fragrances division announces March 10. Development of fragrances and body care products marks international expansion opportunity for the Hamburg-based Tom Tailor fashion label, company states. Tom Tailor fashion generated sales of $378.3 mil. (€1=$1.08) in 2002, according to Wella. Licensing agreement is Wella's second partnership with a German apparel company in four months. Wella announced similar partnership with fashion designer Gerry Weber in 2002 (1"The Rose Sheet" Dec. 16, 2002, In Brief)...