Armani Sensi To Boost Designer’s Presence In Women’s Fragrances
This article was originally published in The Rose Sheet
Executive Summary
L'Oréal's designer fragrances division is introducing Giorgio Armani Sensi to expand the brand's presence in the women's fragrance market, the company said. Women's fragrances currently account for only 15% of Armani's fragrance sales, while men's scents represent 85%, according to the firm