Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Avon: Double Impact Lipcolor contains Flexi-Smooth technology for a long-wearing finish, and provides twice the color of regular lipsticks, direct-seller claims. Lipstick will be supported with print ads breaking in August books including Vogue, Glamour, Lucky, Self, Honey and Marie Claire, Avon says. Ad carries the tagline, "Double the Color. Double the impact." Double Impact will be available in 20 shades in beige/brown, coral/red, mauve/berry and pink/rose hues, and will retail at $8...