Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Shiseido: Extra Length Mascara is bowing as brand's first lengthening mascara, according to Shiseido. Debuting in September with fall color line, mascara contains Fiber Fix Oil to extend lashes "individually and in a singular direction," company claims. Mascara will come in black, brown and deep blue shades for $19 each. Advanced Volume Mascara delivers thick lashes "with alluring dimension and curl," according to the firm. Item will come in three shades for $19. Fall line also includes new products Creamy Eye Shadow Duos ($25) and Corrective Concealer ($30)...