NAD tooth whitening
This article was originally published in The Rose Sheet
Executive Summary
Discus Dental Impressions will modify an advertising claim for its Zoom! Take-Home Tooth Whitening System to more accurately reflect the comparative speed of whitening between the system and competing take-home whitening products, CBBB's National Advertising Division reports Sept. 19. Currently, ads claim that Zoom! "delivers dramatic results in only three nights versus the three weeks recommended for over-the-counter take-home systems." Discus Dental was able to substantiate other claims, including that the product features a "breakthrough chemistry." The accuracy of claims was challenged by Den-Mat, which markets Rembrandt Plus whitening products...