Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Kiehl's: Abyssine Cream launch marks brand's foray into anti-aging products, L'Oréal division says. Formulated with abyssine 657, cream protects skin against environmental aggressors, firm claims. Soy and wheat proteins minimize the appearance of wrinkles and improve elasticity, while apricot kernel oil conditions and moisturizes. Polyvitamin E and gingko extract protect against free radical damage. Priced at $38 for 1.7 oz., Abyssine Cream will be available in December. Kiehl's also is launching Superbly Efficient Anti-Perspirant & Deodorant Cream ($10), positioned as a gentle but effective cream offering 24-hour protection against wetness and odor...