Claiborne Curve Crush Debuts As Edgier, Younger Scent
This article was originally published in The Rose Sheet
Executive Summary
Liz Claiborne Cosmetics is introducing Curve Crush for men and women in January, positioned as more youthful counterparts to its existing Curve brand. Bowing in Curve's full 2,000-plus distribution in the U.S., Crush is expected to build on the strength of the original fragrance