Sunscreen Superior Broad Spectrum Protection Claims Nixed By NAD
This article was originally published in The Rose Sheet
Executive Summary
Advertising and packaging statements that Schering-Plough's Coppertone Spectra3 Sunblock provides the "broadest spectrum UV protection available" constitute a superior sun protection claim unsupported by comparison data, the National Advertising Division of the Council for Better Business Bureaus concludes in a recent inquiry