Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Revlon: "Blockbuster" promotional campaign will break this spring featuring a new product yet to be unveiled, as well as other restaged Revlon items, firm announces during a presentation at the Cosmetic, Toiletry and Fragrance Association annual meeting in Boca Raton, Fla., Feb. 25-28. Television spots will break in April, with print ads slated to roll out in May books, firm says. Campaign reflects Revlon's new ad planning strategy aimed at developing entire brand campaign at one time, firm says. Company recently announced new ads for the Almay brand would break this spring, featuring spokesmodel Elaine Irwin-Mellencamp (1"The Rose Sheet" March 1, 2004, p. 2)...