Wal-Mart CEO Challenges Industry To Create Cosmetics Aisle “Clarity”
This article was originally published in The Rose Sheet
Executive Summary
Cosmetics manufacturers can drive sales of their products at Wal-Mart stores by working with the retailer to create more "clarity" for consumers in the cosmetics aisle, CEO H. Lee Scott told industry during a keynote presentation during the Cosmetic, Toiletry and Fragrance Association annual meeting in Boca Raton, Fla., Feb. 25-28