Zirh
This article was originally published in The Rose Sheet
Executive Summary
Former Givenchy U.S. and American Designer Fragrances President and CEO Camille McDonald will consult for Zirh, the Shiseido division announces. In her new role, McDonald will be responsible for advising the company on strategic and tactical marketing issues, brand positioning and business development, Zirh reports, pointing out there are similarities between the firm's multi-brand strategy and that of American Designer Fragrances...