Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Quest: Fragrance supplier creates scents for Olfactory Labyrinth in Lille, France in collaboration with French perfumer Serge Lutens in celebration of the city's designation as 2004 European Capital of Culture, Quest says. Open now through November, the labyrinth is a concrete maze in the form of a long corridor that narrows into a square in the center. Designed under the creative direction of Lutens, the structure features scent diffusers that emit 22 fragrances inspired by the perfumer's childhood including Hot Coffee and Chicory, Privet and Laundry Detergent. Fragrances will not be sold commercially, but were developed by four Quest perfumers as part of creative exercise...