Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Gillette: Razor marketer signs British soccer star David Beckham to three-year exclusive deal to promote Gillette products worldwide in consumer advertising and marketing, the company announces May 27. Beckham will debut in new "Feeling of Gillette" ads breaking in Europe in June, firm adds. The athlete "is an established international icon and one of the world's best and most recognizable sports figures," Gillette says. "We intend to globally market him as Gillette's stylish, well-groomed man...