Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Lancôme: Juicy Wear Ultra-Lasting Full Color and Shine Lip Duo contains Juicy Seal technology to provide color that lasts up to eight hours, L'Oréal division claims. Product is applied in two steps: Full Colour Stick forms "a bonding transfer-resistant film on the lips, while Seal and Shine Topcoat "forms a water and oil-resistant glossy layer that enhances and does not remove the base color," firm says. Launching in August in 15 shades, Juicy Wear will cost $25...