Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
StriVectin-SD: Eye cream ($59) is formulated with the same functional ingredients as original blockbuster anti-aging treatment as well as soothing agents developed for the sensitive eye area, but lacks aromatic oils, such as peppermint, which may cause irritation, Klein-Becker says. Eye cream lightens dark circles while reducing the appearance of fine lines, wrinkles and crow's feet like the original formula, firm claims. StriVectin eye treatment debuted in Parisian stores earlier this summer, and currently is available in the brand's full distribution, including department and specialty stores such as Sephora, Bloomingdale's and Macy's...