Beiersdorf
This article was originally published in The Rose Sheet
Executive Summary
Nivea marketer announces opening of 172,000-sq.-ft. skin research facility in Hamburg, Germany Aug. 31. The $46.2 mil. (€1=$1.22) center will house 650 scientists, who will conduct "basic dermatological research and product development," Beiersdorf adds. Hamburg also is the location of firm's corporate headquarters and global marketing and R&D operations...