Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
American Beauty: Advertising campaign breaking in November beauty and fashion books will feature a two-page spread with images of spokemodel Ashley Judd lounging in the grass in a white button-down shirt and in a white evening gown with two golden retrievers. The ad was showcased by Estee Lauder President and CEO William Lauder during the Prudential Securities Back to School Conference Sept. 9 in Boston. American Beauty was the first of three brands, which also include Flirt! and Good Skin, to be unveiled under Lauder's BeautyBank venture with Kohl's, and is the only line that will be promoted with a major ad campaign (1"The Rose Sheet" June 28, 2004, p. 8). BeautyBank brands will begin rolling out in the discount department store chain in October...