Shiseido Marketing And Cost Structure Reforms Aim To Restore Profits
This article was originally published in The Rose Sheet
Executive Summary
Shiseido is pursuing a three-pronged strategy to return the company to profitability, the firm announced in its interim fiscal 2005 results presentation Nov. 1. Net income for the first half (ended Sept. 30) plummeted 27.3% to $44.8 mil. (¥1=$.009) and income from operations was down 25.3% to $134.5 mil