Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Bulgari scent: Aqua Pour Homme men's fragrance will bow in Neiman Marcus, Nordstrom and Bulgari retail doors in December, followed by a launch in Bloomingdale's, Marshall Field's and Sephora in January and a full rollout in March, jeweler says. Aquatic scent features notes of orange tree leaves, twigs and mandarin blended with Posidonia, an aquatic plant found deep in the sea. Aqua dries down to notes of mineral amber. Fragrance will be available in 1.7 oz. and 3.4 oz. spray bottles, retailing for $48 and $68, respectively. Bath line also will debut including aftershave ($50), shampoo and shower gel ($35) and deodorant ($22)...